Every little helps

Tesco UK and Her Majestys Coastguard have developed a partnership to promote dialling 999 and asking for the Coastguard if you spot anyone in trouble, on the beaches, cliffs and seas around our coastline.

Tesco UK will be carrying the key message on the rear doors of eighty articulated trailers that transport goods from four of Tescos distribution hubs to their coastal stores.

Alex Laffey, Transport Director for Tesco UK said:

We are pleased that we can assist Her Majestys Coastguard in this awareness initiative. We take our corporate social responsibility very seriously and we have Community Champions in our stores who work extremely hard to engage with the local communities who are our customers.

Peter Dymond, from Her Majestys Coastguard said:

We are delighted that we are able to work in partnership with Tesco UK to promote this key message. It is vitally important that people dial 999 and ask for the Coastguard when they spot anyone in trouble, on the beaches, cliffs and seas around our coastline.